vs
The Blotato Alternative
For Developers
Blotato is an AI content studio with posting bolted on. Late is API-first with 99.97% uptime SLA. No TikTok throttling, 40x faster rate limits, $13/mo vs $29/mo.
No credit card required • 20 free posts/month • API included
{
"platforms": ["instagram", "tiktok", "linkedin", "youtube"],
"accountId": "acc_abc123",
"content": "Check out our new feature!",
"mediaUrls": ["https://example.com/video.mp4"],
"scheduledFor": "2025-01-15T14:00:00Z"
}The Fatal Flaw: TikTok Account Throttling
Blotato's Starter plan ($29/mo) limits you to posting to only 3 TikTok accounts per 24 hours. Even if you have 20 accounts connected, you can only touch 3 per day. It takes 6+ days to post to all your accounts once.
“TikTok (Starter Plan): 3 unique accounts per 24h, 10 posts per account” — Blotato documentation
Late has zero such restrictions. Post to unlimited TikTok accounts at 60-1200 posts/min.
Posting API vs Content Studio
Built for reliability vs built for creation
Blotato
- ✕$29/mo Starter — includes AI credits you may not need
- ✕30 posts/min global rate limit (undocumented)
- ✕TikTok: 3 accounts per 24h on Starter plan
- ✕No published uptime SLA or status page
- ✕API recently launched from closed beta
- ✕Designed for n8n/Make, not standalone REST
- ✕Trustpilot complaints about platform stability
Late
- $13/mo Build — pure posting, no bundled AI
- 60-1200 req/min by tier (published, enforced)
- Zero TikTok restrictions — unlimited accounts
- 99.97% uptime SLA — publicly documented
- 2+ years production-tested, 2.3M+ posts delivered
- Standalone REST API — no n8n/Make dependency
- Enterprise-grade reliability guarantees
40x faster rate limits and 55% cheaper — $13/mo vs $29/mo for API posting.
Feature Comparison
Head-to-head comparison
| Feature | Late | Blotato |
|---|---|---|
| Core product | Posting API | AI Content Studio |
| Entry price | $13/mo | $29/mo |
| Rate limits | 60-1200/min | 1.5 posts/min |
| TikTok accounts | Unlimited | 3/day (Starter) |
| Uptime SLA | 99.97% (published) | Not published |
| API type | Standalone REST | n8n/Make focused |
| Free tier | Yes (2 profiles) | No |
| AI content | No | Yes (included) |
| Production track record | 2+ years | Recently launched |
| Desktop app | No | Yes (macOS) |
Production-Ready API
Built for developers who ship
40x Faster Rate Limits
Late: 60 req/min on free tier. Blotato: 1.5 posts/min. For high-volume posting, Late wins by a massive margin.
Pure REST API
Direct API access without n8n/Make middleware. Blotato requires automation platform setup for API-like usage.
Published Limits
60-1200 req/min by tier, documented publicly. Blotato's limits are buried in different contexts.
99.97% Uptime SLA
Explicit uptime guarantees for production reliability. Blotato doesn't publish comparable metrics.
Instant API Key
Sign up, Settings → API, copy key. 30 seconds. No waiting for activation or approval.
API on Free Tier
Full API access included on free plan. Blotato's API requires paid automation platform.
Which One?
Posting infrastructure vs content studio
Choose Late if you:
- Need API-first posting infrastructure
- Want 40x faster rate limits (60/min vs 1.5/min)
- Require transparent, published limits
- Building SaaS or automation tools
- Value production-grade reliability
- Need instant API access (free tier)
- Prefer pure REST without n8n/Make setup
Choose Blotato if you:
- →Need AI content generation suite
- →Want visual content studio experience
- →Prefer macOS desktop app
- →Require thread/carousel design tools
- →Can accept 1.5 posts/min rate limit
- →Value all-in-one content creation
- →Don't need direct API access
Switching from Blotato?
Late's API is simpler than Blotato's. No n8n/Make setup required — just pure REST. Sign up (free), get your instant API key, reconnect your social accounts, and start posting. Most developers are live in under 30 minutes.
The biggest difference: Late is posting infrastructure, not a content studio. If you have content elsewhere, you'll save $16/mo and get 40x faster rate limits.
Simple Pricing
Pay for posting, not AI credits.
Free
$0/mo
Forever free
- ✓ 2 profiles
- ✓ 20 posts/month
- ✓ Full API access
- ✓ All 13 platforms
- ✓ 60 req/min
Blotato: 7-day trial only
Build
$13/mo
Billed annually ($19/mo monthly)
- ✓ 10 profiles
- ✓ 120 posts/month
- ✓ Unlimited team
- ✓ Webhooks
- ✓ 120 req/min
Blotato: $29/mo (+ AI bloat)
Accelerate
$33/mo
Billed annually ($49/mo monthly)
- ✓ 50 profiles
- ✓ Unlimited posts
- ✓ Unlimited team
- ✓ Priority support
- ✓ 600 req/min
Blotato: $97/mo Creator plan
Need more profiles? View all plans →
Common Questions
Why choose Late over Blotato?
Blotato is a content studio first, posting platform second. Late is API-first — our entire business depends on posting reliability. We have a 99.97% uptime SLA, published rate limits (60-1200 req/min vs Blotato's 30 req/min), and no TikTok account throttling. Plus, you pay for posting only, not bundled AI credits.
What's the TikTok throttling about?
Blotato's Starter plan ($29/mo) limits you to posting to only 3 TikTok accounts per 24 hours. Even with 20 accounts connected, you can only touch 3 per day. Agencies managing multiple TikTok accounts find this unusable. Late has zero such restrictions — post to unlimited TikTok accounts.
How is Late cheaper if Blotato has more features?
Blotato's $29/mo bundles AI generation credits (image/video creation) that you may not need. If you already have content and just need posting, you're paying for unused features. Late's $13/mo is pure posting infrastructure — 55% cheaper for the actual feature you need.
What about rate limits?
Late publishes clear rate limits by tier: 60 req/min (Free), 120 req/min (Build), 600 req/min (Accelerate), 1200 req/min (Unlimited). Blotato caps at 30 posts/min globally, regardless of tier — a 40x difference at scale. For production SaaS, this matters enormously.
Is Late more reliable than Blotato?
Yes. Late publishes a 99.97% uptime SLA backed by 2.3 million posts delivered. Blotato has no published SLA or status page, and Trustpilot reviews cite platform stability issues, integration failures, and support wait times exceeding 48 hours.
Does Late require n8n or Make?
No. Late is a standalone REST API — you control retry logic, error handling, and orchestration directly in your code. Blotato's API is designed for n8n/Make workflows, which adds latency, cost stacking, and vendor lock-in. Late has zero such dependencies.
Ready for real API reliability?
Start with the free plan. No credit card required. See why developers choose Late over Blotato.
No credit card required • Free plan available • 99.97% uptime SLA