Social Media API for Developers
Stop fighting with OAuth flows, rate limits, and platform-specific quirks. One unified REST API replaces Instagram Graph API, TikTok Content Posting API, X API v2, LinkedIn Marketing API, and 9 other complex integrations. Build social media automation in Python, Node.js, or any language, launch in 15 minutes instead of months.
13 platforms supported · 99.7% uptime SLA · < 200ms avg response · RESTful JSON API
Key Features
Unified Multi-Platform API
One consistent REST API for X/Twitter, Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Reddit, Pinterest, Bluesky, Google Business, and Telegram. Send the same JSON payload and we handle every platform's unique requirements — different media formats, character limits, and content types are all normalized for you.
Post Scheduling & Queues
Schedule posts for any future date and time with per-post timezone support. Set up recurring queue schedules so posts publish automatically at optimal times. Bulk-upload hundreds of posts via CSV or batch API calls for campaigns and content calendars.
Images, Videos & Carousels
Upload images, videos, carousels, Stories, and Reels. Late automatically validates formats, resizes media to fit each platform's specifications, and handles thumbnail generation for video posts. Pass a URL or upload directly — both methods supported.
Cross-Platform Analytics
Retrieve unified engagement metrics — likes, comments, shares, impressions, reach, and clicks — across all connected platforms via a single analytics endpoint. The optional Analytics add-on provides dashboard access and historical data for tracking content performance over time.
Simple API Key Authentication
Bearer token authentication with API keys means you never deal with OAuth refresh tokens or complex auth flows. Connect social accounts once through our dashboard or white-label OAuth flow, then reference them by ID in every API call.
Webhooks & Real-time Events
Receive real-time webhook notifications when posts are published, fail, or when new analytics data is available. Build event-driven workflows, trigger notifications, or sync post statuses back to your database automatically.
Unlimited Social Accounts
Connect and manage multiple social accounts per platform. Perfect for agencies, SaaS platforms, and white-label solutions that need to post on behalf of many users. Each account gets a unique ID for granular control.
n8n, Make & Zapier Ready
Use our official n8n community node for no-code automation, or connect via webhooks to Make.com and Zapier. Build complex social media workflows — auto-post from RSS feeds, trigger posts from form submissions, or schedule content from your CMS.
First Comment Support
Automatically add a first comment when publishing to Instagram (feed posts & Reels), Facebook, LinkedIn, and YouTube. Boost engagement by including hashtags, links, or calls-to-action in the first comment instead of the main caption.
How It Works
Get Your API Key
Sign up for free and generate your API key from the dashboard in seconds. The free plan includes 20 posts per month with full API access — no credit card required.
Connect Social Accounts
Link your social media accounts through our secure OAuth flow. Each connected account gets a unique ID you'll use in API calls. Supports connecting multiple accounts per platform.
Start Posting via API
Make a single API call to create, schedule, and manage posts across all connected platforms simultaneously. Use cURL, Python, Node.js, or any HTTP client. Most developers ship their first post in under 15 minutes.
Why Developers Choose Late API
Save Months of Development Time
Building direct integrations with Instagram, TikTok, LinkedIn, and other platform APIs takes months of development — each with its own OAuth flow, media requirements, and rate limits. Late replaces all of that with one API call. Focus on your product, not plumbing.
Enterprise-Grade Reliability
99.7% uptime SLA with automatic retries, intelligent rate-limit management, and graceful error handling. Posts are queued and retried if a platform experiences downtime. Your scheduled content gets published on time, every time.
Scale from Hobby to Enterprise
Start with 20 free posts/month and scale to unlimited. Late handles the infrastructure — load balancing, queue management, and platform-specific throttling — so you can grow from a side project to millions of posts without changing a line of code.
Exceptional Developer Experience
Comprehensive API documentation with code examples in Python, Node.js, and cURL. Interactive API playground, detailed error messages, and responsive developer support. Most developers are up and running in under 15 minutes.
Transparent, Affordable Pricing
No per-account fees or hidden charges. The free tier gives you real API access (not a trial). Paid plans start at $19/month for 120 posts — significantly more affordable than alternatives like Ayrshare ($60/month) or Buffer API ($99/month).
Always Up-to-Date with Platform Changes
Social media APIs change constantly — new endpoints, deprecated features, updated rate limits. Late's team monitors all platform APIs and updates integrations automatically, so your code never breaks due to upstream changes.
Code Examples
Schedule a post across multiple platforms with a single API call
curl -X POST https://getlate.dev/api/v1/posts \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"content": "Hello from Late API! 🚀",
"scheduledFor": "2026-03-15T10:00:00Z",
"timezone": "America/New_York",
"platforms": [
{"platform": "twitter", "accountId": "acc_123"},
{"platform": "linkedin", "accountId": "acc_456"},
{"platform": "instagram", "accountId": "acc_789"}
]
}'Use the requests library to schedule a post from Python
import requests
API_KEY = "YOUR_API_KEY"
BASE_URL = "https://getlate.dev/api/v1"
response = requests.post(
f"{BASE_URL}/posts",
headers={
"Authorization": f"Bearer {API_KEY}",
"Content-Type": "application/json"
},
json={
"content": "Automated post from Python 🐍",
"scheduledFor": "2026-03-15T10:00:00Z",
"timezone": "Europe/London",
"platforms": [
{"platform": "twitter", "accountId": "acc_123"},
{"platform": "linkedin", "accountId": "acc_456"}
]
}
)
print(response.json()) # {"id": "post_abc", "status": "scheduled"}Use fetch to schedule a post from Node.js or any JavaScript environment
const response = await fetch("https://getlate.dev/api/v1/posts", {
method: "POST",
headers: {
"Authorization": "Bearer YOUR_API_KEY",
"Content-Type": "application/json"
},
body: JSON.stringify({
content: "Posted from Node.js! 🟢",
scheduledFor: "2026-03-15T10:00:00Z",
timezone: "Asia/Tokyo",
platforms: [
{ platform: "twitter", accountId: "acc_123" },
{ platform: "instagram", accountId: "acc_789" }
]
})
});
const post = await response.json();
console.log(post); // { id: "post_abc", status: "scheduled" }Retrieve unified engagement metrics for a published post across all platforms
curl -X GET https://getlate.dev/api/v1/analytics/post_abc \
-H "Authorization: Bearer YOUR_API_KEY"
# Response:
# {
# "postId": "post_abc",
# "platforms": {
# "twitter": { "likes": 42, "retweets": 12, "impressions": 1580 },
# "linkedin": { "likes": 67, "comments": 8, "impressions": 3200 }
# },
# "totals": { "likes": 109, "comments": 8, "impressions": 4780 }
# }Supported Platforms
Post to all 13 major social media platforms from one unified API. Late handles each platform's unique content requirements, media specifications, and publishing rules automatically.
Frequently Asked Questions
How much does the social media API cost?
Late offers a generous free plan with 20 posts/month and full API access — no credit card required. Paid plans start at $19/month (Build plan) for 120 posts/month. The Accelerate plan supports higher volumes, and the Unlimited plan removes all post limits. Analytics is an optional add-on starting at $10/month.
How does Late handle rate limits?
Late automatically respects each platform's rate limits and handles throttling behind the scenes. Your API calls are queued and processed efficiently using intelligent retry logic. If a platform is temporarily unavailable, Late retries your post with exponential backoff. You never need to manage rate limits manually.
How does authentication work?
Late uses simple Bearer token authentication with API keys — no OAuth complexity for your application. To connect social accounts, users go through our secure OAuth flow once (either via the Late dashboard or your own white-label flow), and then you reference accounts by their unique ID in all API calls.
What media types are supported?
Late supports images (JPEG, PNG, GIF, WebP), videos (MP4, MOV), carousels (multi-image posts), Stories, and Reels. You can upload files directly or provide a public URL. Late automatically validates formats, checks file sizes, and optimizes media to meet each platform's specific requirements.
Can I use Late with n8n, Make, or Zapier?
Yes! Late has an official n8n community node with pre-built actions for creating posts, scheduling content, and retrieving analytics. For Make.com and Zapier, you can use Late's webhook endpoints to trigger workflows. Many users build automated pipelines that publish content from their CMS, RSS feeds, or AI-generated content directly to social media.
What programming languages are supported?
Late is a standard REST API that works with any programming language or HTTP client. Our documentation includes code examples in Python, Node.js/JavaScript, cURL, and more. If your language can make HTTP requests, it can use Late. Community SDKs are available for popular languages.
How does Late compare to Ayrshare or Buffer API?
Late supports 13 platforms (more than most alternatives), offers a free tier with real API access, and starts at $19/month vs. Ayrshare's $60/month or Buffer's $99/month. Late also provides simpler authentication (API key vs. complex OAuth), faster response times (< 200ms average), and includes features like queue scheduling and bulk uploads that competitors charge extra for.
Can I build a white-label solution with Late?
Absolutely. Late is designed for developers building SaaS products, agencies, and white-label social media tools. Connect unlimited social accounts, manage them via API, and your end users never see the Late brand. Many customers use Late as the backend for their own social media scheduling platforms.
What is Late's uptime and reliability?
Late maintains a 99.7% uptime SLA with infrastructure designed for high availability. All posts go through an intelligent queue system with automatic retries and error handling. If a social platform experiences downtime, Late retries your posts with exponential backoff until they're successfully published.
Does Late support first comments?
Yes! Late supports adding a first comment when publishing to Instagram (feed posts and Reels), Facebook, LinkedIn, and YouTube. This is a popular strategy for including hashtags or calls-to-action without cluttering the main post caption.
Related Features
Social Media Scheduler
Visual calendar interface for planning and scheduling content across all platforms
Queue-Based Posting
Set up recurring time slots and let Late auto-publish your content at optimal times
Bulk Scheduling via CSV
Upload hundreds of posts at once from a CSV file for campaigns and content calendars
Unified Social Media API Guide
In-depth guide on how unified APIs simplify multi-platform social media development
Post to Multiple Platforms
Step-by-step tutorial on posting to all social media platforms simultaneously via API
Ayrshare Alternative
Detailed comparison of Late vs. Ayrshare for social media API needs
TikTok API for Developers
Post videos, photos, and carousels to TikTok with Late's simplified REST API
Instagram API for Developers
Schedule posts, Stories, and Reels to Instagram via a single API endpoint
Ready to Build?
Start posting to 13 platforms with one API call. Free plan, no credit card required.